Search Engine Optimization (SEO) plays a crucial role in ranking the websites. There are 3 types of SEO On-page, Off-page & Technical SEO. So, What is Technical SEO, it is about improving the website to make it more secure and visible for the viewers. There are many benefits of technical SEO, Including faster load times, better user experience, higher search engine rankings, enhanced security, and improved indexing, all of which contribute to increased organic traffic and better overall website performance.
Here are 5 major factors of technical SEO:
1. Site Map:
A site map of a website is a list of pages placed at the website’s root that inform the search engine about the new & modified pages, which helps to index the page on the Search engine.
There are 2 types of Site Map:
- XML Site map
- HTLM Site map
Placing Sitemap on the website helps to improve the quality of the website, it also helps search engines to read this file to more intelligently crawl your site.
2. Robots.txt
It’s a text-based file that is located at the root of your site and informs crawlers for search engines what pages or areas of your site they can or cannot be allowed to index and crawl. If you properly configure these robots.txt files, you will make sure that search engines concentrate on the most crucial parts of your website and make sure that you do not waste your crawl funds on lesser-important areas.
Things are included in Robots.txt:
- User-agent
- Disallow
- Allow
- Crawl-delay
- Sitemap.XML
3. Crawlability & indexability
Crawlability is the ability to indicate crawler to crawl the pages & content of the website. Indexability is analyzing the web pages’ text, images, and video files, and storing the data/information and show in the Google index.
Practices for Optimizing Crawlability & indexability:
- Conduct regular audits
- Optimize Site Structure
- Manage Crawl Budget
- Fix Errors Promptly
- Use Google search engine console
4. Website speed
Website speed also known as page load time is a critical factor in both user experience & SEO. The speed of the websites leads to higher user engagement, retention, and conversion rates. Moreover, it helps the website in ranking on search engines like Google, Bing, Yahoo & others.
Here are key things that improve website speed:
- Optimize Image
- Minimize HTTP Requests
- Leverage browser
- Optimize Server Response Time
5. HTTPS and security
HTTPS (Hypertext Transfer Protocol Secure) ensures a secure and encrypted connection between the user’s browser and the website. This security measure protects the integrity and confidentiality of data exchanged on the website, making it vital for building trust with users and search engines alike.
Conclusion
In conclusion, Technical Seo is crucial for any website or foundation of SEO strategy. By focusing on aspects such as sitemaps, robots.txt, crawlability, indexability, and speed of your website. You can make sure that your site is not just accessible and effective for search engines, but also delivers users with a seamless experience.
Investing in technical SEO can lead to improved visibility, higher ranking, and more organic traffic, ultimately leading to greater conversions and growth for your site.
