Kisah Apparels, a fashion business located in Kolkata that is rapidly attracting the interest of both consumers and investors, has emerged as a new leader in India’s domestic ethnic wear sector. In a recent angel fundraising round, the brand raised ₹13 crore, which was a significant milestone in both its growth trajectory and the ever-changing D2C and omnichannel fashion scene of India.
More than just a financial milestone, this new investment shows how well-positioned Kisah is in the current market, where there is a huge demand for ethnic menswear with a contemporary touch. Let’s examine how Kisah’s future will be shaped by this money, what it means for the Indian clothing industry, and why this firm is worth keeping an eye on in 2025.
The Story Behind Kisah Apparels
Yash Sarawagi and Yashwi Ladasaria founded Kisah Apparels in 2018 with the straightforward goal of making ethnic dress more approachable and desirable for contemporary Indian males, particularly millennials and Gen Z. Saurav Kothari later joined the company. What began as a small-scale, marketplace-first experiment has developed into a successful multichannel fashion brand that is well-represented on their own direct-to-consumer website, physical retail locations, and e-commerce sites like Amazon and Myntra.
The brand has demonstrated its business concept in a short period of time with remarkable growth figures and profitability, which is uncommon in the consumer clothing market, particularly among startups.
The ₹13 Crore Boost: Who’s Behind the Funding?
Sagar Daryani, co-founder of the popular Indian QSR company Wow! Momo led the ₹13 million angel round, which was completed in June 2025. In addition to Daryani, several prominent investors participated in the investment round:
- Apoorv Salarpuria (Salarpuria Investments)
- Rahul Todi (Shrachi Group)
- Vinod Dugar (RDB Group)
- Inflection Point Ventures (a prominent early-stage investment firm)
Investor trust in Kisah Apparels’ profitability and aspirations is demonstrated by the funding’s post-money valuation of ₹100 crore.
Financial Metrics That Impressed Investors
Kisah’s story is noteworthy because of its lucrative and sustained growth, which is uncommon in the D2C fashion industry as most firms lose money while trying to grow.
- Kisah made ₹93 lakh in net profit and ₹23 crore in sales in FY24.
- With ₹50 crore in sales at the end of FY25, it more than doubled its top line in a single year.
- The company’s current run rate is between ₹90 and ₹100 crore as of June 2025.
- In addition to having a positive cash flow, it also has a healthy profit margin, which is great news for investors in the current funding-constrained environment.
A lean and data-driven company strategy is reflected in these KPIs, where every rupee spent on marketing, expansion, or inventory is supported by a quantifiable return on investment.
Omnichannel is the Future—and Kisah is Living It
Kisah Apparels is developing a strong omnichannel experience, in contrast to many fashion firms who have just concentrated on online or physical shopping. Currently, they receive their income from:
- 73% Marketplace Sales (Amazon, Myntra, etc.)
- 15% Direct-to-Consumer Website
- 12% International Orders from customers in the U.S., U.K., and the Middle East
Kisah intends to use the fresh capital to finance the opening of three additional offline stores this year in Bangalore, Hyderabad, and Gurugram, in addition to the two that are now operating in Gariahat, Kolkata.
Kisah’s data-driven approach to retail expansion is what makes it unique. The company locates physical businesses in strategic demand locations after identifying them using data from its internet platforms. Investors view this combination between offline experience and internet data as a powerful competitive advantage.
Where the Funds Will Go
The ₹13 crore raised will be strategically allocated across the following areas:
- Offline Store Expansion
By the end of this year, the firm wants to have five flagship locations instead of just two. These new locations will serve as brand experience hubs in addition to being retail locations, providing clients with individualized styling experiences and carefully chosen collections. - D2C & Brand Building
In order to boost brand loyalty and drive visitors to its own website, Kisah intends to expand its direct-to-consumer (D2C) channel. To increase consumer engagement, the money will be used for influencer collaborations, digital marketing, and fresh content-driven initiatives. - Data-Driven Product Development
Additionally, investments will be made in analytics infrastructure and technology to improve everything from logistics to design. Marketing optimization, inventory planning, and fashion trends will all be influenced by data collected from consumer behavior.
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What Investors Are Saying
Lead investor Sagar Daryani remarked:
“The founders have built an outstanding brand with remarkable financial discipline. To grow from a ₹40–45 crore run rate to over ₹100 crore in less than a year, while maintaining a healthy profit, shows their ability to scale with sustainability.”
Such endorsement from a seasoned entrepreneur who built Wow! Momo into a ₹1,000+ crore brand holds significant weight and inspires confidence across the ecosystem.
The Indian Ethnicwear Opportunity
With an estimated value of ₹30,000–35,000 crore, the Indian ethnic wear market is expanding by 20–25% annually. The men’s ethnic wear market, which has historically been dominated by women’s fashion, is expanding quickly thanks to youthful buyers who are looking for wedding attire that strikes a balance between comfort and tradition, fusion trends, and festive wear.
Offering stylish yet reasonably priced designs especially chosen for Indian males between the ages of 25 and 35, Kisah Apparels is well-positioned to take advantage of this opportunity. Kurtas, sherwanis, Indo-western fusion ensembles, and bridal collections are all part of their inventory, which is designed to cater to changing fashion tastes.
What’s Next for Kisah?
The roadmap ahead looks promising:
- Launch the new Bangalore flagship store by July 2025
- Expand D2C revenue share from 15% to 25%
- Target ₹500 crore revenue by FY30 with a physical presence in 100+ cities
- Introduce AI-powered personalization tools for online shopping and in-store recommendations
The brand’s long-term vision involves not just becoming a top ethnicwear label in India but also building a globally recognized brand that caters to the Indian diaspora worldwide.
Final Thoughts
As consumer companies battle for profitability and venture capital is wary, Kisah Apparels is a unique example of a high-growth, high-discipline success story. Startups in a variety of sectors may learn from their strategy, which combines omnichannel execution, operational efficiency, and in-depth customer data.
With its most recent ₹13 crore investment and a sound plan, Kisah is not only dressing up contemporary India, but it is also writing a daring new chapter in the D2C fashion industry.
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