Google’s 2025 Local Review Transparency Update: Funding, Impact, and What It Means for Local SEO

Google’s 2025 Local Review Transparency Update: Funding, Impact, and What It Means for Local SEO

In 2025, Google implemented a major overhaul of local reviews, launching the Local Review Transparency Update to improve the authenticity and trustworthiness of reviews on Google Maps and local search results. This update introduces stricter review verification, enhanced moderation transparency, and algorithmic adjustments that directly influence local pack rankings and overall search visibility for businesses. […]

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